Meet The Iconic Kellogg’s Cereal Range
Kellogg’s cereals were first introduced to the British public over 100 years ago, and we are proud of everything we have achieved and become since then, providing operators across the UK with a wide range of breakfast and snacking solutions to suit various set ups.
Why Kellogg’s cereal?
From classic favourites to new innovations, our cereals continue to bring delicious and nutritious breakfasts to families across the nation every day.
- Kellogg’s accounts for three of the top five cereal brands in Foodservice¹
- Kellogg’s has a 30% share of both value and volume sales in the cereal category¹
- Value for experience through no. 1 cereal brands, with brand formats for all set ups
- Iconic collection of household cereal brands, boosting your front of house presence
- Fortified with vitamin D
Meet a few of Kellogg’s iconic cereal brands
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Coco Pops
Make mornings fun with Kellogg’s Coco Pops breakfast cereal. Coco Pops consists of crispy chocolate flavour toasted rice that turns milk deliciously chocolatey.
The No. 1 kids’ cereal brand in the UK, worth over £48m and consumed by over 3 million households every year².
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Crunchy Nut
Crunchy flakes of golden corn, drizzled in honey and chopped peanuts. This breakfast table classic is certain to brighten up your day with the delicious taste of honey combined with the classic Crunchy Nut taste you know and love.
No 1. taste brand within cereal for the last 5 years – one box bought every second²!
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Corn Flakes
Kellogg’s Corn Flakes are a classic way to start your day. Each delicious corn flake is naturally sun-dried and ripened in 140 days of sunshine and then rolled and toasted to produce our delicious Corn Flakes.
Worth over £50m in the UK, bought by over 1 in 7 households every year².
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Rice Krispies
Make breakfast Snap, Crackle and Pop with Kellogg’s Rice Krispies breakfast cereal, bringing a classic taste to families at the breakfast table.
Key brand with young families – worth over £38m².
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Bran Flakes
A delicious cereal to support your digestive health – high in wheat bran fibre.
Worth over £12m and purchased by 800k households every year².
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Fruit ’n Fibre
Kellogg’s Fruit ’n Fibre combines real fruit and nuts with wheat bran fibre – great for fueling gut health.
Leading cereal for digestive wellness, worth over £16m².
Brand formats suitable for all business types and sizes
Kellogg’s offers flexible format options to best suit your operational needs, in the form of Portion Packs and Bag Packs.
Portion Packs
- Elevate your front of house presence with single-serve portions of trusted household favourite Kellogg’s cereal brands, enhancing customer experience, satisfaction and loyalty
Bag Packs
- Streamline service for medium to high volume operations with Kellogg’s bag packs – minimise waste, maintain stock consistency and ensure a seamless experience for guests and staff
Schools and ESG
Kellogg’s has a long-standing commitment to social responsibility and has been supporting breakfast clubs across the UK since 1998. By providing everything from cash grants and food, Kellogg’s has enabled more than 3000 Breakfast clubs to open their doors to feed children in the morning.
- Global target to feed 400 million people in need by the end of 2030
- 700k children reached every school day through the Breakfast Club grants programme
- Every serving of Kellogg’s kids’ cereal contains 3 nutrients essential for growing bodies: Vitamin B, Vitamin D and Iron
Sources:
1 Circana | Total GB | Cereal | Value & Volume Sales | 52we 28 December 2024
2 Kantar | Total Market | Cereal | Penetration & Frequency | 52we 29 Dec 2024
