Delivering a better experience.

Information Privacy Policy


This policy was last updated in March 2024

This website is operated by Birchall Foodservice (“Birchall Foodservice” / “us” / “we“) and this document sets out our Privacy Policy, which covers our use of personal information that we collect when you use this website. For the Terms and Conditions governing use of this website, please refer to our Site Terms.

This privacy policy outlines how we collect and use the information that we collect from you as one of our customers or prospective customers or through your use of our website (Country Range | Food Wholesaler | Burnley | Birchall Foodservice | OrderMate (“the Site”).  It makes you aware of how and why your personal information will be used, namely for the purposes of the performance of our contract with you as our customer, and how long it will usually be retained for. It provides you with certain information that must be provided under the Data Protection Act 2018 (“DPA”) and the UK General Data Protection Regulation (“UK GDPR”).

This policy primarily covers how we use information relating to our customers, prospects, website visitors and people who interact with or do business with us (such as our suppliers).  In these cases, we will be the “data controller” for the purposes of DPA and UK GDPR.

It is important that you read this policy, so that you are aware of how and why we are using such information.

About us

We are G.C. Birchall Limited trading as Birchall Foodservice.  We are a private limited company (Company Registration No. 00531040).  Our registered office address is Cobalt House Magnesium Way, Burnley Business Park, Hapton, Burnley, BB12 7BF.  

What information we collect 

If you use the Site, communicate with us, purchase goods or services from us or otherwise do business with us, this will result in us collecting personal information about you. We will collect, store, and use the following types of personal information about you:

  • Contact details such as your name, address, email address, fax and telephone number, including the same for individual representatives of business contacts;
  • Bank and transaction details such as details about payments to and from you and other details of products and services you have purchased from or sold to us;
  • Information about how you and your users use our services or those of our suppliers or sub-contractors;
  • Technical information such as includes IP address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the Site;
  • Information about the device you use to access the Site.  This includes technical information about the type of mobile device you use, a unique device identifier, mobile network information and your mobile operating system;
  • Information about our service to you including purchases or orders made by you, your preferences and any feedback you give us;
  • Details of any competitions you have entered or responses you provide to a promotion or survey;
  • Records of your correspondence with us, either through the Site or by telephone, e-mail or post; and
  • Information about how you use the Site, products and services.

We do not normally collect “special categories” of person information from our customers, suppliers, or users of the Site. In the event that you provide us with any special category data, we will take extra care to ensure that this information and your rights are protected.

How we will use information 

We will collect personal information through different methods including:

  • Direct interactions via the Site;
  • Through the service and products we provide to our customers in accordance with our terms and conditions; and
  • Automated technologies or interactions.  As individuals interact with the Site, we may automatically collect technical information about your equipment, browsing actions and patterns.  

Purposes for processing

We have set out below a description of all the ways we plan to use your information, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.  We may process your information for more than one lawful ground depending on the specific purpose for which we are using your information.

Purpose/Activity Type of Information Lawful Basis for Processing Information
To register you as a new customer Identity data

Contact details

Marketing and communications preferences

Device data 


Performance of a contract with you

To deliver our products and services to you Identity





Marketing and communications preferences 


Performance of a contract with you

Necessary for our legitimate interests (to recover debts due to us)

To administer and protect our business and the Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) Contact details

Technical data

Performance of a legal obligation

Necessary for our legitimate interests of running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise

To manage our relationship with customers and visitors to our Site, including responding to correspondence  Contact details

Records of correspondence

Marketing and communications preferences

Necessary for our legitimate interests (to keep records updated and to analyse how customers use our services)

Necessary to comply with legal obligations (to inform you of any changes to our terms and conditions)

To use data analytics to improve our Site, marketing, relationships and experiences Technical data Necessary for our legitimate interests to better understand visitors to our Site and their use of our services, to keep our Site up to date, to develop our business and to inform our marketing strategy
To contact you to inform you about similar products and services we believe might be of interest to you via email or text message Contact details

Marketing and communications information


Necessary for our legitimate interests to develop our products and services and to grow our business


Our marketing communications

We may use the personal information of customers, prospective customers and Site visitors to contact you to inform you about services we believe might be of interest to you via email or text message (we call this marketing communications).  Customers and Site visitors may receive marketing communications from us unless you have opted out or unsubscribed to receiving that marketing.

You can ask us to stop sending you marketing communications at any by following the unsubscribe links on any marketing communications sent to you or by contacting us at any time.

Where you opt out of receiving these marketing communications, this will not apply to personal information provided to us as a result of the provision of our services and we will still be required to contact you in relation to the services we provide.


During the course of your visit to our Site, your computer may be issued with cookies. Cookies are text files which identify your computer to a server. Cookies do not in themselves identify you as an individual, just the computer you are using. We do not collect or store any personally identifiable information using the cookie.

Cookies are commonly used online and do not harm your system. Cookies have a number of uses. For example, cookies are part of the mechanism that allows you to log in and out of our Site rather than having to enter your password repeatedly during a session. They can also be used to estimate the number of users to our Site. Cookies may also be used for other purposes, such as to maintain the security of the Site and provide information on what administrative support the Site may require. 

The cookies used on the Site fall into two categories which are detailed below: 

Functional: These cookies are used to enable core website functionality and do not contain any personal information.  In particular, the Site uses the following functional cookies:

  • cnotice – stores your cookie preference

Analytics: These cookies allow us to count page visits and traffic sources so we can monitor and improve the performance of our Site.  In particular, the Site uses the following analytics cookies:

  • utma – part of Google Analytics package monitoring website usage
  • utmb – part of Google Analytics package monitoring website usage
  • utmc – part of Google Analytics package monitoring website usage
  • utmz – part of Google Analytics package monitoring website usage

If you wish, you can prevent acceptance of cookies by your Internet browser, although this will impair your use of our Site.  You can change the preferences or settings in your web browser to control cookies. In some cases, you can choose to accept cookies from the primary website, but block them from third parties. In others, you can block cookies from specific advertisers, or clear out all cookies.

Further advice on the use of cookies is available as follows:

Microsoft Internet Explorer 

Mozilla Firefox

Google Chrome 

Our analytics partner also provides the ability for users to opt-out using the following links: 

Google Analytics: 

Further information on cookies is available online at: 

We will not sell or distribute cookie information without your prior consent.

Links to other sites

Our Site may include links to other non-Birchall Foodservice websites. These are outside our control and not covered by this policy. If you access those websites via the links, use of those websites will be in accordance with the privacy policy of those website operators, which may differ from ours.

Failure to provide personal information

If you fail to provide certain information when requested either by law, or under the terms of a contract we have with you and you fail to provide that information when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services).  In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.

Disclosures of personal information

Where it is legally required or necessary, we may share your information with:

  • With third party service providers, in connection with services performed on our behalf.  For example, website hosting, our email provider, our software provider, our IT provider and analytics and search engine providers that assist us in the improvement and optimisation of our Site.  
  • With government bodies and law enforcement agencies.
  • With our insurers, auditors and legal advisers.
  • With third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

This list is not exhaustive as there are other circumstances where we may also be required to share information, for example:

  • To meet our legal obligations.
  • In connection with legal proceedings (or where we are instructed to do so by Court order).

Our relationships with third party service providers are governed by contractual provisions with us and they only have access to personal information to perform the described purposes and may not use it for other purposes.

Data security

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need-to-know. They will only process your personal information on our instructions and, where appropriate, in accordance with contractual agreements and they are subject to a duty of confidentiality. 

We have put in place procedures to deal with any suspected data security breach and will notify you and the Information Commissioner’s Office of a suspected breach where we are legally required to do so.


Data retention

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Details of retention periods for different aspects of your personal information are available in our retention policy which is available upon request.  After this period, we will securely destroy your personal information in accordance with our data retention policy.  

Storage of personal information 

The personal information that we collect is stored on customer management system which is located within the UK and European Economic Area (EEA). However, there may be some circumstances where it is necessary to transfer and store personal information at a destination outside the UK or the EEA.  In these circumstances, we will take all steps reasonably necessary to ensure that personal information is treated securely and in accordance with data protection law and, in the event that personal information is transferred outside the UK or the EEA, shall ensure that this is carried out subject to the requirements of the UK GDPR. 

Data protection rights

Under the UK GDPR and the Data Protection Act 2018, you have the following rights:

  • Right of access – You have the right of access to information we hold about or concerning you.  
  • Right of rectification or erasure – If you feel that any data that we hold about you is inaccurate you have the right to ask us to correct or rectify it.  You also have a right to ask us to erase information about you where you can demonstrate that the data we hold is no longer needed by us, or if you withdraw the consent upon which our processing is based, or if you feel that we are unlawfully processing your data.  
  • Right to restriction of processing – In certain circumstances, you have a right to request that we refrain from processing your data.
  • Right of portability – In certain circumstances, you have a right to receive any personal data that you have provided to us in order to transfer it onto another data controller.
  • Right to object – In certain circumstances, you have a right to object to our processing of your personal data.
  • Right to withdraw consent – In the circumstances where you may have provided consent to the collection, processing and transfer of personal information for a specific purpose has been provided, you have the right to withdraw consent for that specific processing at any time.

Please note, there are some specific circumstances where these rights do not apply and we can refuse to deal with your request.  To exercise any of these rights, please contact us [email protected].uk.



If you have a concern about the way we are collecting or using your personal information, we would ask that you raise your concern with us in the first instance by contacting us via email at [email protected].uk.

Alternatively you can make a complaint to the Information Commissioner’s Office at or write to Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Changes to this privacy policy

We reserve the right to update this privacy policy at any time, and we will publish and, where appropriate, make attempts to provide you with a new privacy policy when we make any substantial updates.