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Our Partnership With The Natasha Allergy Research Foundation

Your wholesaler Birchall Foodservice is a member of The Country Range

Group (CRG), a leading foodservice buying group. CRG has entered

into a three-year partnership with The Natasha Allergy Research

Foundation to help drive the delivery of its charitable objectives such as

the Natasha Clinical Trial, becoming the first foodservice buying group to be a partner of The Natasha Allergy Research Foundation. 

Click on the brochure to view.



PPDS Decision Tree

The Food Standards Agency have produced the following image to help caterers quickly and easily identify whether PPDS or not.

Defining What Is and Isn’t PPDS

Natasha’s Law will affect foods which are pre-packed for direct sale (PPDS), but what constitutes PPDS?


The definition of PPDS from the Food Standards Agency is ‘Food which is packaged at the same place it is offered or sold to consumers and is in this packaging before it is ordered or selected.’  This also applies to foods offered for sale from a temporary of moving premises, such as a marquee or mobile vehicle. 


PPDS does not include:

  • Food packed at a consumer’s request, or food made to order

  • Food not in packaging before being ordered by the customer

  • Food in packaging that can be altered without opening or changing the packaging


It’s also worth noting that Natasha’s Law does not apply to PPDS food sold over the Internet or telephone, but the vendor must ensure that allergen information and ingredients are available before and at the time of delivery. 

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Stir it up Webinar

In June, the team at Stir it up magazine hosted a fantastic webinar about Natasha’s Law with expert speakers who explained what the new law means and how caterers can prepare for it.

Watch the recording of the webinar here.

View LIVE Allergen Information on OrderMate

Our e-commerce platform, OrderMate, lets your view LIVE allergen and nutritional information.


So if you need to find out whether a product contains a certain allergen, or is suitable for a particular diet, OrderMate is the place to look.


The allergen information is updated every day, so you can trust OrderMate to provide the correct information.

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DayMark MenuPilot Labelling Machine and Software

Print rotational, nutritional, grab and go and allergen awareness labels simply, easily and wirelessly using the MenuPilot System from DayMark. Whether you have 1 or 1000 kitchens to manage, the Menu Pilot System can help your business.


Benefits of the MenuPilot system:

  • Free Management cloud based software allows you to manage your data remotely

  • Free Kitchen based user software on the Matt85™ tablet is simple to us

  • Matt 85 printer communicates with the tablet via Bluetooth

  • System uses thermal labels meaning no ink, no ribbons, no mess

  • Load written and video recipes to all you kitchens instantly

  • Changes to ingredients and menus can be transmitted in an instant to all locations

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If you would like a demonstration of the MenuPilot system, please get in touch with our marketing team.

Direct Label Printing from Erudus Recipe Builder

If you’re familiar with the Erudus Recipe Builder, you’ll know it’s a tool that automatically aggregates nutritional values, costs and allergy statements as you add ingredients, and summarises your recipe onto a single, easy to download and print PDF that can be popped into a kitchen or front of house folder ready to answer (and impress) any enquiring customers. It’s the perfect reference for checking the allergen and nutritional content of the dishes you’re serving and can help you budget your menu too.

Recipe Builder now allows you to automatically generate an ingredient label for your individual recipes. The tool automatically calculates the percentage of the recipe each ingredient makes up, and presents the list in QUID (Quantitative Ingredient Declaration) format. 

A copy button allows you to paste this label directly into your preferred labelling solution.

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